Census 2020

2020 Campaign Overview

The Michigan Nonprofit Association (MNA), with seed funding from the W.K. Kellogg Foundation, and with support from the Council of Michigan Foundations (CMF), has launching an ambitious effort to mobilize nonprofits and partner with government to encourage participation in the 2020 census.

2020 Michigan Nonprofits Count Campaign is a collaborative, coordinated, statewide effort to encourage participation in the census in communities that are at significant risk of being undercounted. The campaign will mobilize nonprofits to educate communities on the importance of maintaining participation rates and ideally increasing counts in hard-to-count communities, provide trainings and tools for nonprofits on effective outreach tactics, assist nonprofits in identifying hard-to-count communities, award mini-grants to local nonprofits, coordinate a statewide communications plan and work with government officials to avoid duplication of efforts and enhance government’s communication and outreach efforts to ensure a complete count.

There’s a lot at stake for the 2020 census and there is a clear need for outreach, communication, coordination and organizing to ensure a fair and complete count in Michigan.

First, communities are at risk of losing critical revenue for programs and services relied on by all Michigan residents. Public officials use census data and the number of people counted to determine distribution of federal funds. In 2014, Michigan was allocated $17.7 billion in federal funds that support many programs and services of importance including, but not limited to: Head Start; food stamps; special education; free and reduced lunch programs; WIC, and the Children’s Health Insurance Program. Under current funding figures, Michigan would lose an estimated $1,800 of federal funds per year for every person not counted.  Without the government funding, communities would turn to philanthropy and nonprofits to fill the void.

Second, those with the most to lose from an undercount are the hardest to count, including communities of color, immigrants, young children, people experiencing homelessness, and those traditionally served by nonprofits. For example, in Michigan 10.8% of the population under the age of five years old lives in a hard-to-count community. Many of the hardest to count individuals live in rural areas where there has been a significant shift in the demographics that may be missed in the 2020 census count.

For more information on the Nonprofits Count Campaign, visit www.becountedmi2020.com.